What is a marketing plan? If you have heard that these plans will help you in your business plan, then you are absolutely at the right place. An advertising plan is a detailed and documented strategy that is needed to achieve you business goal. This is usually a part of your business plan. Outstanding marketing strategy is direct result of well researched and details marketing plan. In marketing a product, research of every aspect of product and its environment is done. The research is done to the atomic levels.
Plans are mainly made of five basic parts:
1. Marketing and environment analysis
2. Fixed marketing target
3. Setting marketing strategy
4. Marketing mix
5. Marketing controlling
Marketing plans are made up of above five parts. First is marketing and environment analysis. As the name suggests, in this you have to know the product and environment i.e. customer. Knowing the product and how it will be shown to the customer and how the customer will react to that. These plans consider this step as the basic and one of most important step. You have to know how to present your product in a specific environment in best suited and accepted way. For this you have to know your product. Next in marketing plan is fixing marketing targets. This is direct result of the marketing and environment analysis.
While setting targets of marketing, you can’t neglect the facts of your previous study. This has to be set so, that you reach your targets and even keep its demand alive for future. You can not over flood the market with your product knowing that it will be absorbed. This always results in sudden fire back of the product and the market dies out for that product. Targets are set now you need to think how to sell the product. This step can actually ruin you whole work and efforts if you don’t get it right.
Advertising plans depend a lot on setting marketing strategy. The way you present the product in the market will help you achieve you target that you have set. This is taken as pivot of the whole advertising plan. This process is what will be seen as by your environment or what we call are consumers. In marketing plan we have to consider this very carefully. We can’t make it a thing for short period.
We have to shape it in a manner that it always has a hope to extend its capacities. Promotion plan then comes down to marketing mix. In this marketing plans have to be executed and all marketing strategies are to be mixed and selected in such a way that the marketing plans works out just fine. Strategies have to be mixed up in such a way and perfectly balanced that they just backup each other. Next comes, market control in marketing plan. In this you have to rely on your research of product and environment. This does directly affect the marketing plan. This is how these plans has to be documented and structured.